- Business Analysis & Consulting
We provide a detailed analysis to inform digital growth for your business.
- We set up startups for success
- Develop a business plan and pitch deck to gain investor support
- Ongoing consultation to optimize your business
As an established brick-and-mortar business looking to engage in digital marketing, you need to
grow your digital presence across all online channels by researching your target audience,
identifying digital and industry trends, and measuring and improving your online visibility over time.
Researching Your Target Audience
Finding out exactly who your customers are and structuring your digital presence to address their needs is one of the cornerstones of successful online marketing. Your business needs to go beyond just guessing a target demographic, and instead take the time to analyze who your customers are and what they do online. By researching things such as social media activity, level of familiarity with using the internet, age, gender, education, and online platforms used, your business can lay out a comprehensive plan that includes content strategy, website architecture, social media integration, and email campaign outreach. An extensive audience analysis will take time and effort, but once you start to implement the findings in your digital strategy, it will prove beneficial.
Identifying Potential Sources for Digital Expansion
Evaluating your current online presence and the digital marketing trends specific to your industry is the first step towards creating a more effective digital marketing campaign. By performing a competitive analysis of digital marketing tactics that have been successful in the past, you can gauge what direction to go in your own online efforts. However, it is best to remember that your industry’s best practices should only be used as a reference point, and you should try to market to your customers with appealing and innovative campaigns that set you apart from your competitor.
A whitepaper that includes an interactive infographic, an email campaign that features an instructional video, or planning and coordinating an event and encouraging attendees to live-tweet with personalized hashtags are some unique ways you can market to your audience with measurable ROI.
Setting up a Business for Online Success Takes Time
When looking to expand existing marketing efforts to include digital marketing, it is important to remember that immediate business results are uncommon and that it usually takes months before your business will see noticeable improvement. Before creating or revamping your online presence, you have to analyze the existing resources and assets your business can leverage as branding material to attract customers.
Doing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your business’ current marketing efforts can determine which types of online marketing channels you should focus your marketing budget on and where you can cut costs by eliminating ineffective tactics. Carefully planning and analyzing your digital growth over time and executing a digital marketing campaign takes patience and perseverance, but can be a massive addition to your brand influence when done correctly.
Tracking Business Growth and Industry Changes
A marketing campaign requires constant updates and analysis to remain effective for your online presence. Like the evolution of your industry over time, digital marketing is always changing and your business’ digital marketing strategies need to change as well in order to effectively engage customers. Without consistent revisions to your online marketing efforts, your campaigns will begin to lose effectiveness over time, and you will begin to generate less ROI from your marketing budget.
Outdated online marketing tactics look spammy to your customers, and can cause them to switch to a competitor whose marketing campaigns are more reflective of current digital marketing trends. By staying on top of your online marketing efforts and making appropriate changes, your business’ digital presence should grow over time and continuously generate conversions.
- Brand Identity
We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.
- Differentiate from your competitors with a compelling brand story
- Naming, taglines and positioning
- Leverage brand image to gain new customers
We redefine what it means to be a business with our customized, cutting edge
strategies that tell your brand story and strengthen your online visibility.
Researching Competitors and Industry Analysis
Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand’s presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.
Reengaging Your Audience with a Brand Refresh
Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.
Shaping a Brand Identity That Compliments Your Business Model
Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal. They work in tandem to develop a public perception of your organization, while keeping the wants and needs of your customers in mind. Having your business model complement your brand identity will make your company distinguishable to new customers, and keep you memorable amongst loyal audiences.
A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.
Establishing Brand Loyalty with Your Messaging
Purely creating a brand identity for your business is not enough to differentiate yourself from your competitors. A strategy must be in place to plan how you are going to develop that identity to make sure an audience perceives your brand the way in which you intended. This includes consistent messaging, and continually growing your online presence while making adjustments as your company evolves. You want to persuade and convince customers to give you their business in a way that naturally guides them to your brand. Showing them why they should give you their business, rather than simply telling them to do so.
The image your brand portrays must exist across all channels of your digital marketing efforts. By keeping your brand consistent, your messaging will evoke a powerful emotional connection with your customers that will keep bringing them back.
- Campaign Strategy
We provide creative direction to your advertising campaigns and cohesively coordinate your online and offline efforts.
- Engage your audience with creative advertising
- Build a campaign around your brand story
- Market your business with outside the box ideas
Building the Perfect Campaign Strategy
We provide creative campaigns that stray from conventional marketing tactics and effectively
engage your target audience. From offline to online marketing, we make sure that your
business is visible across all channels without overcomplicating your business objectives.
Tailoring Campaigns for Your Target Audience
The average person is bombarded with 5,000 advertisements a day, so creating a generalized campaign strategy and hoping that your message reaches the right audience is not going to be successful.
Your customer demographic must be analyzed down to specific personalities to learn how and where they interact with your business on an individual level. By focusing on your customers’ engagement and meeting their expectations with campaign content, audiences will be more receptive to your business and the products or services you have to offer.
- Content Strategy & Copywriting
Unify your brand messaging and engage your audience across all media with content strategy and copywriting.
- We create content that converts
- Start your communication strategy with a strong foundation
- We write compelling copy that leads to website performance
People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.
- Information Architecture & User Experience
Every website starts with a wireframe. Our UX experts provide detailed blueprints for high-performance websites.
- We plan websites with relevant content for your audience
- User-pathways improve website conversions
- Improve usability with an intuitive layout
We design your website from the ground-up using wireframes that reflect user personas and
create a friendly user experience for your customers. With intuitive navigation and relevant
content, your website will provide a smooth and seamless buyer journey for your target audience.