UX AUDIT

In conducting the UX audit, we had several suggestions for improving the website which included:

• Adding faceted search
• Increasing awareness of the product catalogues and exhibitor directory
• Improving exhibitor pages to add content valuable to the user
• Changing the site navigation
• Integrating the site with the LATEST-HAIRSTYLES mobile app
• Adding engaging and instructional content

In addition to site recommendations, we also included strategies to help attendees navigate the physical market (signage, kiosks, and mobile/tablet recommendations) and to improve the overall experience at the market.

DESIGN

Through our extensive research into the website, as well as the physical market and its attendees, we were able to create an engaging visual design for the new LATEST-HAIRSTYLES site to improve the experiences both on and offline.